Cadillac President Johan de Nysschen Out After Nearly Four Years

2019 Cadillac CT6 2018 New York auto show

2019 Cadillac CT6 2018 New York auto show

"It is paramount that we capitalize immediately on the opportunities that arise from this rate of change", Ammann said. "This move will further accelerate our efforts in that regard".

But the clock was clearly ticking for de Nysschen, signaled by the departure of Uwe Ellinghaus as Caddy's marketing chief late past year.

No details were released regarding de Nysschen's departure, who joined Cadillac in 2014 after a short stint at Infiniti, so its not known if he left of his volition or was forced to walk the plank, though the choice of words within the announcement point toward the latter. In his tenure with Audi, de Nysschen oversaw the German luxury brand's sales renaissance from 2004-2012. The South African-native De Nysschen was a cheerfully demanding executive, hardly a GM company man, easily identified due to his height, his clipped mustache, and his two-tone Breitling wristwatch. The slow rollout of competitive crossover certainly didn't help Nysschen. Currently Cadillac has only two SUVs on sale, the full-size Escalade and the midsize XT5, with the compact XT4 arriving in the fall. Worldwide markets also now crave CUVs. In 2017, GM was number one in automotive retail sales in Canada, with Buick, GMC and Cadillac achieving their best ever sales years.

Cadillac has struggled to directly compete with BMW, Audi, and Mercedes-Benz.

Outgoing Cadillac chief Johan de Nysschen.

For a time, Cadillac saw a resurgence in sales.

He was given unprecedented freedom over managing Cadillac, including moving the venerable luxury brand's headquarters out of Detroit to New York City and operating separately from GM's core brands.

According to GM, Carlisle led a resurgence of GM brands in Canada, where previous year it was the top-seller of vehicles to individual retail buyers.

"The potential for Cadillac across the globe is incredible and I'm honored to be chosen to be a part of mapping that future", said Carlisle in a statement.

Like de Nysschen, Carlisle also will report to Ammann.

Born in Woodstock, Ontario, Carlisle began his career as an engineering co-op student at GM's Oshawa truck assembly plant.

"The appointment of Carlisle, a GM-bred executive with a strong pedigree of global expertise, product planning acumen and history of building relationships with dealers speaks to the company's desire for a more back-to-basics, comfortable approach", she added.

Travis Hester, now vice president, Global Product Programs, is named president and managing director, GM Canada, replacing Carlisle.

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