Facebook's Messenger is helping brands dabble in AR

Facebook is Finally Gonna Redesign Messenger

Facebook is Finally Gonna Redesign Messenger

Beginning now, a handful of brands will be able to integrate AR effects into their automated messaging bots - those automatic replies you get when you, say, ask CNN on Messenger what the news is. The companies which created some of the first examples include Nike (virtual sneakers), Asus (a smartphone), Kia (a Stinger vehicle you can plunk in your own driveway), and Sephora (virtual makeup effects).

Messenger has become a tool for businesses to connect with customers, and the ability to converse with customers in a variety of languages could help bump up advertising.

Facebook Messenger now does voice calls, video calls, payments, games, a camera feature, groups, and tons more ancillary features than you could shake a stick at. There are 300,000 bots on Messenger, three times more than a year ago, Marcus said. To date, there are over 300,000 active bots on Messenger, and over 8 billion messages are exchanged between people and businesses each month; that's 4x the amount of messages exchanged since just previous year. Inclusion of Facebook's AI assistant M will make both speakers smart, enabling them to take on Google Home, Amazon Echo, and other similar devices.

The AR feature is set to launch as a closed beta and those users involved will be able to see products, in augmented reality, from the likes of ASUS, Kia, Nike, and Sephora at launch.

Now, when someone in Marketplace receives a message in a language that's different from their default language in Messenger, M will offer to translate the message. At launch, translations from English to Spanish (and vice-versa) will be available in Marketplace conversations taking place in the US.

Messenger already has an artificial intelligence capability called "M" that enhances the service, but applying it to translations is something new. Messenger is gaining momentum at scale as we continue to invest in new platform features and improve existing ones thanks to the feedback from our community. Facebook partnered up with Sketchfab, which provides a library of models you can download and use in your own projects.

Facebook also announced that it is updating its AR creation software AR Studio.

Facebook will be rolling out this redesign sometime "very soon".

Recommended News

  • Severe weather threat returns to KAKEland

    Severe weather threat returns to KAKEland

    This will continue into Wednesday with highs reaching near the 90s but winds are expected to play a factor throughout the day. That will make for a mild start heading out the door Monday morning, with a mix of 50s and 60s for daybreak.
    WhatsApp Co-Founder Leaving Company Over Reported Privacy Clash with Facebook

    WhatsApp Co-Founder Leaving Company Over Reported Privacy Clash with Facebook

    Koum launched the messaging app with Brian Acton in 2004 before selling it to Facebook for a colossal $19 billion in 2014 . In 2016, WhatsApp was fined by Europian Union for sharing some user data, including phone numbers, with Facebook.
    Ronny Jackson Won't Be Trump's Doctor Again After Misconduct Allegations

    Ronny Jackson Won't Be Trump's Doctor Again After Misconduct Allegations

    A spokeswoman for the committee chairman, Sen. "Despite published reports , there are no personnel announcements at this time". The reviews did recommend improvements to the medical unit's handling of controlled substances, but did not find misconduct.
  • You can now purchase the Oculus Go standalone VR headset for $199

    You can now purchase the Oculus Go standalone VR headset for $199

    Additional global retailers will have the Oculus Go , which doesn't require a PC or inserted smartphone to operate, on sale soon. That architecture has helped Facebook and Oculus keep the price down, of course, but it has also forced some compromises.
    Strikes kill 26 Syrian fighters

    Strikes kill 26 Syrian fighters

    Israeli media outlets reported Monday that an emergency meeting of the country's security cabinet has been called. At least 14 soldiers, including seven Iranians, were killed in the strike on a military base in Homs province.
    Afghanistan Bombings Result in Country's Deadliest Day For Journalists

    Afghanistan Bombings Result in Country's Deadliest Day For Journalists

    Reuters photographer Omar Sobhani, an old friend and colleague of Shah Marai, was standing next to him when the bomb exploded. The IS affiliate in Afghanistan first emerged in Nangarhar a few years ago, then expanded its footprint across the country.
  • Snap Takes A Revenue Hit From Unpopular Redesign

    Snap Takes A Revenue Hit From Unpopular Redesign

    And after months of standing by the changes, the company last month was forced to backtrack, promising to redesign the redesign. At the time, Citi analysts also said the redesign was not popular with many of Snapchat's users or with influencers.
    Juve pip Inter with late goals

    Juve pip Inter with late goals

    Douglas Costa fired in the opener for Juventus after 13 minutes following a cross from Juan Cuadrado . In a freakish finish, Allegri was sent to the stands for coming onto the pitch to celebrate.
    Prosecutors: Bill Cosby sexual-assault conviction will stand

    Prosecutors: Bill Cosby sexual-assault conviction will stand

    Snyder added he was a "little too young" to know about Cosby's legacy, which includes the iconic The Cosby Show sitcom. He revealed that some agree Cosby is guilty , but others have told them they are still convinced he is innocent.
  • Ashley Judd suing Harvey Weinstein

    Ashley Judd suing Harvey Weinstein

    Jackson had wanted to cast Judd in a prominent role in the series. "My career was damaged because I rebuffed Mr. Here's a basic investigation of Weinstein's "facts".
    Jets capitalise on Browns stunner and take Darnold third overall

    Jets capitalise on Browns stunner and take Darnold third overall

    The most glaring area that was not addressed in this draft was the offensive line, where the Jets have very few long-term answers. Gang Green used the third overall pick in the National Football League draft Thursdsay night on the USC quarterback.
    Houston Cougars Matthew Adams drafted by Indianapolis Colts

    Houston Cougars Matthew Adams drafted by Indianapolis Colts

    That gives the Colts a fourth-round pick, two in the fifth and one in the seventh as the draft comes to a close on Saturday. At pick No. 65, the first pick of the 3rd round on Friday, a second MEAC player was drafted, following Leonard's lead.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.