Facebook To Reject Foreign Ads On Eighth Amendment

Latest poll shows majority 'Yes' vote for upcoming referendum

Latest poll shows majority 'Yes' vote for upcoming referendum

The move is a long time coming for some as Facebook has been criticised for its impact on the U.S. presidential election in 2016, and there have been questions raised about it influence over the UK's Brexit vote.

And while Ireland forbids foreign spending in campaigns, its election law is silent on digital activity.

Pro-abortion forces both inside Ireland and internationally have carried on an intense campaign to persuade the Irish to abandon their defense of preborn children, with the help of celebrities like U2's Bono and actor Liam Neeson as well as global financiers such as George Soros.

As part of the process, Ireland has also became the first country outside the United States to receive a set of advertiser-transparency tools Facebook promised in early in April.

Social network says move is part of its 'efforts to help protect the integrity of elections and referendums from undue influence'.

The company have said that "concerns have been raised" about organisations outside the country trying to reference the upcoming referendum.

Another innovation will see "additional election integrity tools" implemented alongside a "verification process".

Facebook explains: "This change will apply to ads we determine to be coming from foreign entities which are attempting to influence the outcome of the vote on May 25th".

"Our company approach is to build tools to increase transparency around political advertising so that people know who is paying for the ads they are seeing, and to ensure any organisation running a political ad is located in that country", Facebook said.

"Our goal is simple: to help ensure a free, fair and transparent vote on this important issue".

Independent efforts to track Facebook ads found that most of the promoted material from outside of Ireland urges voters to retain the constitution's eighth amendment, which gives mother and the unborn an equal right to life.

Facebook has tried to improve its transparency after revelations that political consultancy Cambridge Analytica harvested users' data to micro-target political ads to select groups during the 2016 US presidential race - meaning that only those most susceptible to the message would see the advertisements.

The company said it would rely on reports from established campaign groups on both sides of the campaign to identify foreign-based ads, as its automated election integrity tools are still in development.

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