U.S. retailer Gap apologises for 'erroneous' China map printed on a T-shirt

American clothing retailer Gap apologized for printing incomplete Chinese map on T-shirts for sales outside China

American clothing retailer Gap apologized for printing incomplete Chinese map on T-shirts for sales outside China

Gap's apology comes as China has been ramping up efforts to police language used to describe Chinese-claimed territories such as Taiwan.

Taiwan's foreign ministry said in a statement it was "deeply concerned" about Air Canada's move to refer to Taiwan as part of China on the booking website.

Retailers looking to tap the expanding Chinese market have some research to do and some hard choices to make.

But this isn't the first time an worldwide company has found itself in hot water over China territorial issues. China claims sovereignty as well to a large area within the South China Sea that includes areas other countries claim as theirs such as the Philippines and Vietnam.

"Gap Inc. respects the sovereignty and territorial integrity of China". It was unclear if the shirts in all of Gap's markets worldwide would also be destroyed.

Keeping track of China's territorial claims can be tricky, especially for brands in the US, where the federal government disagrees with China over its purported reach.

Beijing considers Taiwan, which is self-governed, an integral part of China and becomes highly upset when anything to the contrary is suggested. It also failed to show what China calls "Southern Tibet" - a huge swathe of territory it claims in the northeast Indian state of Arunachal Pradesh - and failed to draw a line around China's territorial claims in the South China Sea.

Gap Inc has apologised for selling a shirt with an incorrect map of China after photos of the shirt found in an outlet store in Canada made the rounds online. Each of the companies has subsequently apologized.

A series of other big Western brands have apologized over missteps on Chinese territorial issues.

In January, China forced US-based hotel chain Marriott International to shut down and "conduct a full content inspection" of its Chinese website and mobile app after a questionnaire that listed Taiwan and Tibet as individual countries led to complaints.

Delta Air Lines based in the USA and Zara the European based clothing retailer were on the hot seat as well over issues of a similar nature on their e-commerce sites in China.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.