Kim Kardashian deletes post promoting appetite suppressing lollipops after wave of backlash

Kim Kardashian Slammed For

Kim Kardashian Slammed For "Promoting Eating Disorders" By Endorsing Appetite Suppressant

British radio host Jameela Jamil, who has her own campaign around body positivity in the United Kingdom, described Kim as a "terrible and toxic influence on young girls" and took to Twitter to say the post was ridiculous.

Fans immediately began criticising the reality star on social media and accused her of promoting eating disorders. The makeup mogul is getting blasted on social media for promoting an appetite-suppressing lollipop. You're endorsing that. You should be ashamed of yourself'.

"This is so irresponsible". No one should have to feel the need to suppress their appetite to fit to ridiculous beauty standards. "We need to teach/learn healthy relationships with food", added another.

"If you're hungry then eat".

The idea is every time you get a craving to eat you just suck on one of these lollipops and all of a sudden the cravings stop, as opposed to, I don't know, actually just listening to your body and eating food. Eating is good for you. "Please start to do some good with the platform you have..."

Ignoring the hate, one wrote: "Beautiful queen.", as another added: "You look absolutely balm oh my god".

"This is a disgusting and shameful thing to promote". The same company has previously had social media adverts, delivered via other influencers, banned in the UK. "Plus, there is a higher chance of long term negative body image, unhealthy weight control behaviors and overall body dissatisfaction in those who have a form of disordered eating".

And fans were left reeling by Kim's choice to work with the brand, taking to the comments under her picture to slam her for promoting a "terrible" message. "This is incredibly damaging and unsafe".

Beckerman added that artificial suppressants (including powders, laxatives and yes, lollipops), are particularly risky as they "temporarily disrupt the hardwiring in our brains to tell us not to be hungry". "Apples are filled with antioxidants flavonoids and fiber which can help reduce the risk of developing cancer, hypertension, diabetes, and heart disease- that's more than you can say about a lollipop", she says.

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