Alan Sugar Deletes "Racist" Tweet After Huge Backlash

Alan Sugar Twitter

Alan Sugar Twitter

However, a short while later, he deleted all of his messages in which he defended the post and apologised.

"I recognise some of these guys from the beach in Marbella". Multi tasking resourceful chaps [sic]'. It was in no way meant to cause offence, and clearly my attempt at humour has backfired.

The west African side won their first game at the 2018 World Cup, having returned to the tournament for the first time since 2002.

The tweet prompted hundreds of critical responses, including from Twitter users accusing him of racism.

Despite his condemnation, Collymore claimed he felt there would be "zero" chance of Sugar being relieved of his role at the BBC as host of hit show The Apprentice, because of the "high profile" enjoyed by the tycoon, likening him to United States president Donald Trump.

Later on Wednesday Lord Sugar apologised for the tweet, expressing his sorrow. I have deleted the tweet and am very sorry, ' he wrote.

However, he subsequently took down the image, saying: "Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella".

He replied: "If it [is] so vile why have you retweeted it".

Obviously, swathes of folk began admonishing Sugar within an instant, leading the 71-year-old to inexplicably defend the "joke", explaining he thought it to be simply a bit of "fun" but that he'd removed it if people found it offensive.

Earlier this year, Sugar faced criticism after posting a tweet showing Jeremy Corbyn in a vehicle next to Hitler in the wake of an anti-semitism scandal that has engulfed the Labour Party.

Senegal beat Poland 2-1 in their opening World Cup game on Tuesday meaning they now sit top of their group alongside Japan.

He added: "Frankly I can't see that, I think it's amusing". As a black person I'm trying to be in the position you're in Lord Sugar, and you're just belittling us by saying things like this - it's uncalled for.

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