IHOP flips back to pancakes, drops IHOb name

IHOP has changed its name back from IHOB

IHOP has changed its name back from IHOB

Though the company has officially changed its name back to IHOP, it confirmed on Twitter that it will still be selling its new burger line. "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", the chain said.

"We knew we had a very tough job to do to convince people that we take our burgers as seriously as we take our pancakes", IHOP spokesperson Stephanie Peterson told USA Today.

"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", promotional materials posted to IHOP's social media accounts said. The giveaway is in celebration of its 60th birthday.

"We had to make a bold move to get people to be willing to talk about us for something other than breakfast food", Rebelez said in early June.

To honor its return to its real name - and celebrate 60 years in the pancake business - IHOP is giving away 60 cent short stacks on July 17.

The restaurant group also updated its website to remove the temporary IHOb logo and replace it with the usual IHOP version.

The company went next level and changed its Twitter bio to say: "If at first you don't pancake. pancake, pancake again".

NEW YORK IHOP has come clean.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.