WhatsApp out to make money from business messages

WhatsApp Video Calling

WhatsApp Video Calling

WhatsApp had announced in January it would start allowing small business accounts to communicate through the WhatsApp Business application, which has over 3 million active users.

WhatsApp on Wednesday said it will start charging businesses for sending marketing and customer service messages, as the messaging platform faces slowing usage and revenue growth. They can respond to messages from users for free for up to 24 hours, but will be charged a fixed rate by country for messages sent after that.

WhatsApp will charge businesses to send messages such as a boarding pass or delivery confirmation.

This method ensuring businesses reply promptly may be a smart decision, as quick replies could result in customers preferring to connect through WhatsApp compared to other channels. If/when the customer responds, that restarts a 24-hour cycle.

The key to the popularity of WhatsApp Business in India is its ease of use.

Messages will remain encrypted end-to-end, with people able to block businesses if they wish.

Facebook said it has been testing a "WhatsApp Business" tool for months with more than 90 companies including Uber and Singapore Airlines. Current customers on WhatsApp Business solutions include Absa Bank, GTBank, First Bank of Nigeria and United Bank of Africa. This will be managed through the WhatsApp Business API that has been launched today.

Silicon Valley-based smart messaging platform Gupshup has partnered with WhatsApp to integrate its APIs with WhatsApp Business (WhatsApp's B2B offering) and provide early access to enterprises. The monetization plans are similar to what Facebook has done with Instagram's Stories feature, in that the ads displayed on WhatsApp's status feature "will be powered by Facebook's advertising system", the Journal noted.

Recommended News

  • California firefighters thanked by 3 girls on horseback

    California firefighters thanked by 3 girls on horseback

    Shannon Barney. "We're in for a really rough ride, and it's going to get expensive, it's going to get unsafe ", Brown said. CalFire director Ken Pimlott said more than 32,000 remained displaced by various fires up and down the state.
    Trump tells attorney general to end Russian Federation  probe

    Trump tells attorney general to end Russian Federation probe

    She noted it's not "unreasonable" for election officials to ask for an ID. "I've said all along I see no evidence of collusion. None of the intelligence officials, however, would be more specific on any Russian activity or on US efforts to combat it.

    Trump Says Jeff Sessions Should 'Stop This Rigged Witch Hunt Right Now'

    In that time, its focus has shifted away from collusion, to looking for evidence that Trump and his team obstructed justice. Trump's tweet was also immediately condemned by some Democratic lawmakers as a blatant attempt to obstruct justice.
  • Ontario government defends move to axe basic income pilot project

    Ontario government defends move to axe basic income pilot project

    Single participants get up to $17,000 a year and couples $24,000. "It was certainly not going to be sustainable", MacLeod said. MacLeod called the programs, overseen by the previous Liberal government, a "mess" and "patchwork".
    Main reason why Lewandowski does not want to play for Man United

    Main reason why Lewandowski does not want to play for Man United

    Everton have acted fast and are understood to be on the verge of agreeing a new deal with the 24-year-old. In that time Lewandowski has scored 106 goals in 126 appearances.

    PSG not put off by Kante’s bumper new Chelsea contract

    The deal will make the World Cup victor the best paid player on their squad, even ahead of Eden Hazard. Kante is still away on holiday after taking three weeks off following his World Cup exertions.
  • Official Android P is coming to the OnePlus 3 and 3T

    Official Android P is coming to the OnePlus 3 and 3T

    What OnePlus devices will get Android P? Well, more than we expected and here's an official statement from the company themselves. Android P is nearly ready for a public release and OnePlus 6 will be among the first few devices listed for an early release .
    Three die in plane crash in Greenville

    Three die in plane crash in Greenville

    Airport spokesperson Jennifer Layman said there were few details known about the crash or travellers. Just before 10:45 a.m., the plane, an Aerostar AEST, sent out a distress signal, Pomerleau said.

    ANC ‘not undermining parliamentary processes’ on land - Godongwana

    The ANC would go "through the parliamentary process" with the amendment. "We are in a pre-election phase and the ANC announcement is part of that".
  • 9th Match, Women's Cricket Super League at Taunton, Jul 29 2018

    9th Match, Women's Cricket Super League at Taunton, Jul 29 2018

    The southpaw has also played ODIs, scoring 1464 runs at an average of 37.53, including three hundred and 11 fifties. Her innings was laced with five boundaries and four hits over the rope in a six-over-per-side rain-marred match.
    Draymond Green responds to Thompson fight reports

    Draymond Green responds to Thompson fight reports

    The party continued with Green and Thompson co-existing without issue, laughing and partying the rest of the night. Green is a vocal hater of Cleveland, going on record to criticize the Cavs, the city and all of us who inhabit it.

    Facebook's new tool lets you limit your social media use

    Facebook and Instagram are introducing new dashboard tools to help you manage the time you spend on the social platforms. In Facebook, you can access these features by going to Settings and tapping on the new " Your Time on Facebook " tab.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.