Latest Windows 10 Build Interrupts Firefox and Chrome Installations

Microsoft really doesn't want you to abandon Edge on Windows 10

Microsoft really doesn't want you to abandon Edge on Windows 10

In a bid to claw back some much-needed market share, Microsoft is implementing a rather cheeky "feature" in its Edge browser. Chrome and Mozilla's Firefox are two of the most popular browsers, and that has made it hard for Microsoft to convince users to opt for its Edge browser.

An image of the offending pop-up was shared in a tweet by user Sean Hoffman. It's clear Microsoft doesn't know, because it's resorted to using annoying pop-up warnings when users try to install another browser. The prompt appears to be coming on the version 1809 or Windows 10 October Update which is now being tested by Windows Insiders. "You already have Microsoft Edge - the safer, faster browser for Windows 10", the pop-up reads, with accompanying buttons that either open Edge or proceed with installation. Now, Redmond appears to be at it again, after a Windows 10 pop-up test was discovered that advised users to choose Edge over other browsers. Now it's trying to intercept people before they install Chrome or Firefox without actually preventing them from installing those browsers. The box also provides a link to the settings tool in Windows 10 for those who do not want to see this warning.

In any event, users will still be free to ignore Microsoft's entirely baseless warnings about installing a rival browser. The Verge points out that Microsoft is simply testing the prompt for now and that the change won't appear in the Windows 10 October update. It is worth noting that it is a preview release, which will not be available to the general public for another month or so.

"The Windows Insider Program enables Microsoft to test different features, functionality and garner feedback before rolling out broadly", said the statement. We have a serious bone to pick with Windows 10's development team here: This message sounds like it's about safety, but it's just about Microsoft's profits.

The prompt is one of several features being tested prior to potential inclusion in the October update for Windows 10.

What's your view on this latest move from Microsoft? Users should not be stripped of their ability to choose the browser they want.

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