Apple Event: Roundup of Products Announced

Apple expected to unveil bigger, pricier iPhone on Wednesday

Apple expected to unveil bigger, pricier iPhone on Wednesday

These are our early impressions of the new device from Apple - check back in a few hours (or keep an eye on our Twitter feed) to see when we've had time to deliver some more in-depth findings.

At a launch event at its Cupertino headquarters in California, the company announced two main variants of its flagship smartphone - the iPhone XS and XS Max.

Share prices of Apple, the first $1 trillion publicly listed United States company, dropped over 1 per cent to $221.20 today after it launched new bigger phones, but stuck to smaller changes.

Apple said it would take pre-orders in Saudi Arabia and the UAE from Friday, September 14 and the devices would also become available in Bahrain, Kuwait, Oman and Qatar from Friday, September 21.

With two phone models starting at US$999 or higher in the United States, Apple appears to be taking advantage of a strong USA economy, low unemployment, and rising household wealth.

In case you missed, Apple announced three new iPhone models on Wednesday. The names are iPhone XS, iPhone XS Max, and iPhone XR. Tim Cook said that this iPhone is by far the most advanced model. The iPhone Xs boasts IP68 dust and water resistance, meaning the phone can be dunked in fluids as deep as two meters for up to 30 minutes.

Weight: 7.34 ounces (208 grams). Apple says you'll get a half-hour more on the XS compared to the X and 90 minutes more for the XS Max. It comes in three colors, space grey, silver and gold.

Apple's newest iPhone will again test the limits of how much people are willing to pay for the latest technology.

This includes the $1099 6.5-inch iPhone XS Max, the $999 5.8-inch iPhone XS, and the $749 6.1-inch iPhone XR. The sensor is the same found on the iPhone Xs and Xs Max. The front is dominated by a screen with a notch on top.

But it is a third expected model with a 6.1-inch display, potentially called the iPhone 9, that has intrigued analysts most. We tried the new Bethesda game Blade game and it looked visually very appealing - although we did notice some stuttering as we flicked around the gameplay settings. The iPhone XR comes with a 12 MP, single rear camera. That wide angle sensor offers OIS, f/1.8 aperture, and a 6-element lens, while the telephoto sensor has OIS, f/2.4 aperture, and a 2x optical zoom.

Apple just finished naming off its new products at this year's "Gather Around" media event held each fall. The larger screen will allow developers to fit more stuff on apps like Maps or Photos, he said. Under this, you can change the Bokeh effects even after clicking the photo. This new 7nm chip offers a 6-core CPU with two performance cores that Apple says is up to 15 percent faster and up to 40 percent lower power, as well as four efficiency cores. And battery life with Global Positioning System enabled is extended to six hours to cover longer endurance activities.

We'll let you know how it feels when we review the phone. Older models get price cuts. More importantly, Apple kicked off a one-year iPhone battery replacement program that reduced the fix fee from $79 to $29. Pixel density matches the Max model, same for the touch frame rate (120Hz).

If you can get over the size and price (and that's a big ask) the iPhone XS Max is the phone to go for out of the new devices.

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