With ads put inside Status, WhatsApp aims to monetise the popular platform

Brace yourselves: Ads in WhatsApp are coming

Brace yourselves: Ads in WhatsApp are coming

The ads will make use of Facebook's native advertising system.

In a meeting with WhatsApp vice president Chris Daniels, IT Minister Ravi Shankar Prasad said the government does not want WhatsApp to decrypt and read messages but rather wants information on the location of the person responsible for triggering fake news/messages. The emergence of ads might just encourage users to switch to ads-free messaging apps such as Telegram and Signal.

The addition of advertisements was something that made WhatsApp co-founder Brian Acton felt uncomfortable with up until his departure from the company in November 2017. WhatsApp is going to start showing you ads.

The WhatsApp Status feature was launched previous year, a knock-off of the Stories features found on Snapchat and later Instagram and Facebook.

According to Daniels, the ads will appear in the Status section.

WhatsApp stopped charging a subscription fee in 2016 after it was acquired by Facebook.

Well, it is happening for sure as WhatsApp's VP confirmed that ads are coming to the platform. By making Whatsapp free to increase user numbers, Facebook has been looking at various approaches to monetize the app.

Looks like Mark Zuckerberg is about ready to start recouping some of that $22 billion he spent buying WhatsApp back in 2014.

One of the most popular messaging app, WhatsApp is all set to introduce a new feature.

WhatsApp status allows users to add a combination of text, photos, and videos to their profile, which are encrypted in the same way as messages.

Status updates appear only for 24 hours, their impermanence being part of its attraction. At that time company said, "You can still count on absolutely no ads interrupting your communication". Like these other platforms, WhatsApp will insert ads between your friends' posts. "Targeted advertising is what makes me unhappy", Acton said in an interview with Forbes' Parmy Olson in September.

Although Daniels did not give any timeline when the ads on the app will roll-out, it is reported to arrive early next year.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.