Google Chrome's Newest Version Will Block Pop-Up Ads

Chrome 71 will block all ads on sites with persistent malicious ad abuse

Chrome 71 will block all ads on sites with persistent malicious ad abuse

Instead of stopping forceful redirects, Chrome 71 will simply weigh whether a website contains "abusive" content, and if it does, it will block all of its ads. Now, Google is pushing things even farther by blocking all ad content in general on sites which have a persistent history of abuse.

This isn't the first step by Google to make the user experience of web browsing safer with Chrome.

"We've learned since then that this approach did not go far enough", said Vivek Sekhar, Product Manager for Google.

Google previously tried to fight this problem by issuing a set of protections within Chrome which blocked pop-ups and new window requests from sites with certain abusive experience. If site owners fail to address complaints presented through the Abusive Experiences tool, Google will deny the site ads and the revenue that comes with them. Offending sites will be given 30 days to change their ads before Google removes all of their ads entirely. With this new setting, all ads on abusive websites will be silenced.

While Google's policies, on the surface, champion the user, some paint Google's crusade as somewhat self-serving, pushing for ad rules that favor its own advertising platform. This includes points on the page that are transparent or non-visible yet open an unexpected ad when clicked. You can see an example of a tech support scam utilizing this type of abusive behavior in our video below. If a legit company name, logo and branding is missing; the ad is misleading and would, therefore, be termed abusive.

"Mouse Pointer: Ads or page elements that resemble a moving or clicking mouse pointer that attempt to trick a user into interacting with it. Malware or Unwanted Software: Ads or page elements that promote, host, or link to malware or unwanted software that may be installed on your users" machines.

Websites showing "abusive advertisements" will soon face the wrath of Google Chrome as it will be blacklisting them for it. Chrome users can also override Google's ad blocking should they choose to.

Google has been working against abusive ad experience, back in July with Chrome 68, Google prevented sites from opening new tabs or windows if they were reported for serving abusive experiences.

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