Netflix Permanently Removes iTunes Billing for New Customers

Netflix is no longer letting new users use iTunes billing

Netflix is no longer letting new users use iTunes billing

Not only will new users be excluded from paying through iTunes, existing users who have previously cancelled the payment for at least a month and wants to resubscribe will also be excluded from the option of iTunes billing.

But the users who are coming back to Netflix and has missed a billing period will be unable to reactivate in-app subscriptions they will have to subscribe through the new method. 'We no longer support iTunes as a method of payment for new members, ' a Netflix spokesperson told VentureBeat on Friday.

It is the latest example of a company with a high-profile, a major mobile app rejecting the Apple's payment system to get more revenue and profit for itself and stop giving the iPhone and iPad maker a cut of every subscription activated within the Netflix app. "If you are now billed by iTunes, you can continue to use iTunes billing until your account is cancelled". With users now having to sign up directly to Netflix via their website, the firm gets to keep all of the subscription money. The welcome screen in the app will just show the Sign In or Recover Password buttons.

The popular video-streaming service will no longer allow new or returning customers to sign-up via an in-app subscription on iOS.

The company isn't the first to try and avoid the Apple and Google "app store tax", the likes of Spotify, Financial Times, and Valve have also attempted to do the same in the past. In fact, the app still isn't on Google Play, and as long as Google is taking a cut, it likely never will be.

Netflix made a similar change involving Google Play and the Netflix on Android app in May of this year.

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