Apple Trolls Google & Amazon With Billboard at CES

Apple greets CES 2019 with snarky iPhone privacy billboard

Apple greets CES 2019 with snarky iPhone privacy billboard

Taiwanese technology heavyweights including Lite-On Technology, motherboard vendor Gigabyte and semiconductor company ELAN Microelectronics Corp. are demonstrating new products at the annual Consumer Electronics Show (CES), a week-long showcase of gadgets in Las Vegas that opened Tuesday. The last of the major companies to take the stage at this year's CES, Sony will start its press conference at 5 PM PT / 8 PM ET tonight.

The 13-story billboard, which covers nearly the entirety of the CES-adjacent hotel, reads: "What happens on your iPhone, stays on your iPhone". It reads "What happens on your iPhone, stays on your iPhone" and includes a URL that leads to Apple's privacy pages.

The Apple promotion is a take on the popular Las Vegas slogan, "What happens in Vegas stays in Vegas".

There is never a shortage of TV's at CES, eye-popping screen sizes and ever-dazzling resolution. The company has consistently emphasized where its business model differs from those of companies that sell users' data to marketers, data brokers and other companies that can profit from personal information.

We don't know when the billboard in question appeared, but it's clear that it's aimed at CES attendees and exhibitors. Lovot is a robot companion with artificial intelligence that can ask for attention, shy away from people it's not familiar with, and follow you around like a pet.source Robyn Beck/AFP/Getty Image Apple doesn't officially attend CES, but made its presence known at this years event with a massive billboard highlighting the iPhone's privacy features.

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