How iTunes content and AirPlay 2 came to Samsung TVs

iTunes and AirPlay 2 Coming to Samsung Smart TVs

iTunes and AirPlay 2 Coming to Samsung Smart TVs

Meanwhile Samsung stated: "In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries". The new app will allow people to watch movies and TV shows they've already bought on iTunes, or buy new ones.

Vizio TVs will also be getting HomeKit support and AirPlay 2 but no report of iTunes for Vizio. "For this reason, it will provide a much-needed services revenue boost for Apple", said Pescatore. This also represents the first time that Apple allows access to its service from a non-Apple device, essentially bypassing the need for a customer to buy Apple hardware such as the Apple TV.

The company had a reported $1bn budget for original content past year, and has a few original shows available for Apple Music subscribers, including James Corden's Carpool Karaoke, and Planet of the Apps, a Dragons' Den-style programme in which budding developers pitch their software to Gwyneth Paltrow, Jessica Alba, will.i.am and the YouTuber Gary Vaynerchuk.

They spent years locked in a costly legal battle over patents after Apple claimed Samsung had copied parts of the iPhone design.

Yoon Lee, Samsung's SVP of Content and Services, Product Innovation, introduced the robotics platform at the end the company's keynote, echoing Steve Jobs' famous prompt of "one more thing".

Artificial intelligence, ever larger and crisper display televisions, robots and the smart home are all expected to feature heavily among the latest gadgets showcased by companies from around the world. Samsung used to make chips for Apple devices, and it now makes displays for iPhones.

"You can even play music on the TV and sync it with other AirPlay 2-compatible speakers anywhere in your home".

Apple's services business, which includes iTunes as well as the App Store and Apple Music, is becoming vitally important to its growth as sales of the iPhone decline. While Vizio and Samsung both suggest that the AirPlay 2 update for their current connected TVs should roll out in the spring of 2019, there is no official release date as of yet, so don't be surprised if it takes a little longer.

It has announced several high-profile deals for original television content, including a forthcoming show with Oprah Winfrey, but has not yet said how it plans to distribute that content or when its service will launch.

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