Software can crack down on users who share Netflix accounts

Netflix company logo at Netflix headquarters in Los Gatos California

Netflix company logo at Netflix headquarters in Los Gatos California

Then there are the freeloaders who get access to video streaming services through their friends and relatives which have premium accounts with more concurrent user allowance.

United Kingdom -based software maker Synamedia, which looks for potentially fraudulent activity, unveiled a new service at 2019 CES (Consumer Electronics Show) that uses machine learning to spot shared passwords. We won't ask for a show of hands, but everyone knows someone who "borrows" Netflix, Hulu, Amazon Prime, and other account login information from a friend, family member, or family member of a friend.

According to the firm, if the AI finds the sharing pattern extreme, for example the credentials being sold online to multiple users, it would be able to shut down such accounts.

Snyamedia learned from research done by Magid that roughly 26 percent of millennials share their personal Netflix credentials, creating a potentially massive loss in revenue.

AT&T, Comcast, Disney, Verizon, and Sky are some of the biggest names, who are now using Synamedia Credentials Sharing Insight service.

The system is being tested and in the future it will be offered to services like Netflix and HBO. The factors that they consider include the location of the user, the device being used, and the local time.

The new technology was unveiled at CES in Las Vegas.

"Casual credentials sharing is becoming too expensive to ignore", said Jean Marc Racine of Synamedia. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.

The Credential Sharing Insight software is available as a cloud or on-premise offering.

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original.

A combination of artificial intelligence and behavior analytics is used to detect unusual sharing activity across streaming accounts.

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