Aston Martin announces Lagonda All-Terrain concept for Geneva

Lagonda All Terrain Concept Aston Martin electric SUV teased before Geneva

Lagonda All Terrain Concept Aston Martin electric SUV teased before Geneva

While the teaser image is clearly just of a concept and not an actual production vehicle, it doesn't look like it will be a traditional SUV but more of a coupe-like SUV, something similar to the Lamborghini Urus.

Aston Martin said a year ago it will pitch Lagonda as a more modern equivalent of Rolls-Royce to attract a new type of customer from markets such as China.

While there is enough time for the vehicle to show up, there is no denying to the fact that brands like Aston Martin are also stepping into the rich waters of the booming SUV segment. Production ended in 2016, after which Lagonda refocussed and, at the 2018 Geneva Motor Show, proclaimed to the world it was evolving into "the world's first luxury zero emission brand", unveiling the eye-catching Lagonda Vision Concept. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power. For now, however, the All-Terrain Concept will be free to emulate last year's Vision and attempt to steal the show in Switzerland.

Electrified powertrains not only impact the driving experience of the auto, but give automakers the opportunity to completely re-think the layout of the auto as the smaller electric motors bring the same power we've come to expect from V8, V10, and V12 engines and shrinks it down into packages that are more easily integrated into human-centric vehicles.

The plan is transform the brand into a tech-focused, ultra-luxury alternative to the likes of Bentley and Rolls-Royce, with electric powertrains and self-driving capability to be the hallmarks instead of the somewhat staid concepts of wood, leather hides and burly engines.

Expect lots of carbon fibre details and exquisite leatherwork. While the Roller uses a massive twin-turbo V12, the Lagonda will be entirely electric.

Specifications of the All-Terrain Concept aren't known at this point.

Looking at the teaser photo itself, it's clear that the new concept borrows some styling cues from the Vision Concept shown a year ago. We'll know more in four weeks.

The All-Terrain Concept "offers explicit clues" to the first Lagonda model, Aston Martin CEO Andy Palmer said in a statement on Wednesday.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.