Coke launches new flavor

Coca-Cola

Coca-Cola

The companies have pulled Diet Coke napkins that encouraged people to write down their phone number on them and hand them to their "plane crush", reports Fox News.

Focus groups also tried flavors from Coke's global market, including raspberry, lemon and ginger, which CNN reported are popular in Asia, but Orange Vanilla, available for a limited time in Canada, was the favorite. The new flavor will also come in a Zero Sugar version.

"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio". "That's why we leaned into the orange-vanilla flavor combination - which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way".

Consumers said the flavor was "unique and different in the flavored cola category", which is dominated by cherry, Carpenter said.

The folks at Coca-Cola are rolling out a brand-new flavor later this month.

Cherry Coke is going to have some new competition. This is the first new flavor for Coke since 2007. The flavor is here to stay, but if you'd rather enjoy it out of Coke's 12-oz. sleek cans, you'll need to grab one between March and May as they're only available for a limited time in that style. The company quickly returned to its original recipe.

"It's all about raising awareness", he said.

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